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Scholars in major us research universities were surveyed to explore the normative bases of acknowledgement behaviour. Measures of agreement and divergence were established in respect of five issue sets pertaining to acknowledgement practice: expectations, etiquette, ethics, equity and evaluation. The results confirm the substantive role played by acknowledgements in the primary communication process. Although few formal rules exist, it is clear that many scholars subscribe to the idea of a governing etiquette. The findings also suggest that acknowledgement data could be mined to lay bare the rules of engagement that define the dynamics of collaboration and inter‐dependence among scholars.

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