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The paper presents the results of the author's recent study of new media and productivity in a group of UK information scientists. The journal article was the primary focus of the study. Publishing was modelled in terms of stakeholder groups and analysed using a methodology from systems design, with the discipline of information science interpreted as a virtual site. The methodology used was qualitative, as the author intended to capture perceptions of social and economic practice, as well as descriptions of that practice. The outcome of the analysis is a profile of the group who were observed which is grounded in their perceptions of the publishing process, their perceptions of the research process, and their working habits.

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