Purpose
The purpose of this paper is to explore the implementation of self-service at public libraries from the perspective of their users. The implementation of self-service is related to a diverse societal context including, for example, an overall digitalisation, budget constraints and political expectations on public libraries to contribute to marketing the local community.
Design/methodology/approach
Semi-structured interviews with users and observations have been undertaken at self-service libraries in the south of Sweden. The material is analysed by means of a theoretical framework consisting of previous critical LIS-research, Fairclough’s critical discourse analysis and Habermas’ theory of the colonisation of the life world.
Findings
The implementation of self-service is affecting the users’ library practices as well as their expectations on the library. These expectations are shaped by various and sometimes competing discourses.
Social implications
To support public libraries’ role as democratic, public spheres, the complexity of the users’ understandings should be taken into consideration when implementing self-service.
Originality/value
The differing expectations articulated by the users, and the various discourses they can be related to, implicate a hegemonic struggle, corresponding to a changing view on public libraries.
