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Purpose
The purpose of this paper is to respond to an earlier article in the Journal of Documentation: The Cult of the “I”.
Design/methodology/approach
The method is a form of critical response.
Findings
Numerous problems regarding the The Cult of the “I” article are discussed.
Originality/value
This paper puts forward views about the iSchools Movement.
Keywords:
Branding,
Library and information science,
iSchools,
Response,
iField,
Information Science
© Emerald Publishing Limited
2018
Emerald Publishing Limited
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