READING HABITS IN THREE LONDON BOROUGHS

The sample survey on which this report is based was one of three undertaken in April and May 1950 by the Division of Research Techniques of the London School of Economics in co‐operation with the Government Social Survey and the British Institute of Public Opinion. The surveys were confined to the London boroughs of Bermondsey, Tottenham, and Wandsworth. Their primary purpose, which is discussed at length by Durbin and Stuart (1951) and Booker and David (1952), was to investigate the differences in quantity and quality of information collected by amateur and professional interviewers, working under similar conditions. Durbin and Stuart give full details of the design and analysis of the surveys.