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Keywords: Database marketing
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Journal Articles
Journal:
Journal of Documentation
Journal of Documentation (2003) 59 (3): 363–364.
Published: 01 June 2003
... to use the database; it does not deal with programming or database technicalities. This is the great virtue of the book. It should be read with the same author's Global Sourcebook of Address Data Management: A Guide to Address Formats and Data in 194 Countries (Rhind, 1999). Database...
