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Journal Articles
Sources and use of marketing information by marketing managers
Available to Purchase
Journal:
Journal of Documentation
Journal of Documentation (2007) 63 (5): 702–726.
Published: 11 September 2007
... gathered from these sources was employed. Design/methodology/approach Marketing managers in 141 large computer services businesses completed a questionnaire concerning the extents to which they used books, marketing magazines, academic journals, and grey literature (GL) for instrumental, conceptual...
