...Hyerim Cho; Denice Adkins; Alicia K. Long Purpose The current study investigates the reader demographics, appeals and reading motivations of Webtoon, a born-digital emerging multimedia reading platform that is widely available via mobile applications. This study aims to contribute to existing...

...Arūnas Gudinavičius; Andrius Šuminas Purpose The massive growth in the number of book titles has made publishers think about how to attract a customer’s attention to particular books. This is the reason why the book cover plays an important role as a tool of communication with the reader...

...Peter Willett Purpose The aim of this paper is to determine the extent to which readers perceive correctly the reasons why authors cite items in scholarly texts. Design/methodology/approach The authors of ten library and information science articles provided the reasons for citing material...

... and readers. The growing availability of e‐books demands from professionals to consider their inclusion in reader development because it could be an exciting way of delivering literature to readers. There are also many dilemmas, mostly related to emotional values, ranging from those weather screen can really...

...Karl H. Wolf Neil   James . Writing at Work: How to Write Clearly, Effectively and Professionally . Sydney, Australia : Allen & Unwin   2007 . 374 pp. , ISBN: 978‐1‐74175‐218‐2 © Emerald Group Publishing Limited 2009 --> Writing Readers The Contents...