...Emma Ward; Ludi Price Purpose This paper aims to explore the information creation process of the fictional Scorsese movie, Goncharov (1973), on the social media platform Tumblr. Design/methodology/approach In this paper, mixed methods were employed – a literature review and a semi...

... as a method, a comparative case study was undertaken to explore three aspects of fan information behaviour: information gatekeeping; classifying and tagging and entrepreneurship and economic activity. The case studies took place on three sites used by fans–Tumblr, Archive of Our Own (AO3) and Etsy...

...Rose Attu; Melissa Terras Purpose Since its launch in 2007, research has been carried out on the popular social networking website Tumblr. The purpose of this paper is to identify published Tumblr-based research, classify it to understand approaches and methods, and provide methodological...