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Keywords: Variance
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Journal Articles
Countering method bias in questionnaire‐based user studies
Available to Purchase
Journal:
Journal of Documentation
Journal of Documentation (2011) 67 (3): 507–524.
Published: 26 April 2011
...Genevieve Gorrell; Nigel Ford; Andrew Madden; Peter Holdridge; Barry Eaglestone Purpose This paper seeks to discuss reliability problems associated with questionnaires, commonly employed in library and information science. It aims to focus on the effects of “common method variance” (CMV), which...
