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Keywords: Webtoon
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Journal Articles
Understanding the reader demographics of an emerging online reading platform, Webtoon
Available to Purchase
Journal:
Journal of Documentation
Journal of Documentation (2025) 81 (2): 351–368.
Published: 12 December 2024
...Hyerim Cho; Denice Adkins; Alicia K. Long Purpose The current study investigates the reader demographics, appeals and reading motivations of Webtoon, a born-digital emerging multimedia reading platform that is widely available via mobile applications. This study aims to contribute to existing...
