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Keywords: New product development
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Journal Articles
Journal of Defense Analytics and Logistics (2019) 3 (1): 2–28.
Published: 16 October 2018
... and acquisition practices that the defense industry should adopt to ensure enhanced effectiveness in new product development. Design/methodology/approach Leveraging a conceptual ESI model derived from the research, an in-depth case study of 12 product development projects from a major defense contractor...
