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Keywords: Structural equation model
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Journal Articles
Journal of Defense Analytics and Logistics (2018) 1 (2): 96–119.
Published: 20 April 2018
... preferential treatment for the military. The analysis uses structural equation modeling and data from a sample of German defense suppliers. Findings The results show that the perceived customer attractiveness has a strong effect on preferential customer treatment. Attractiveness is influenced by trust...
