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Keywords: Arab world
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Journal Articles
Journal of Economic and Administrative Sciences (2019) 35 (3): 172–182.
Published: 21 June 2019
...Wael Sha. Mohammed Basri; Mohammed R.A. Siam Purpose The purpose of this paper is to discuss the role of social media and corporate communication as a key success factor of small- and medium-sized enterprises (SMEs) operating in Arab world. This is a conceptual study and has shed light...
