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Keywords: Consumer behavior
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Journal Articles
Journal of Economic and Administrative Sciences (2023) 39 (2): 382–399.
Published: 30 June 2021
... and potentially negative consequences on society. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mobile communication Fear of missing out User engagement Social media addiction Consumer behavior People are increasingly dependent on social media...
Journal Articles
Journal of Economic and Administrative Sciences (2013) 29 (2): 99–112.
Published: 18 November 2013
... correlation with these belief factors, whereas consumers’ ATWA influence positively on their behavioral responses. Advertising Attitude Consumer behavior Web advertising Social role and image reflects that ads influence individual life style and the extent to which an individual seeks...
