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Keywords: Employer branding
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Journal Articles
CSR employer branding, organisational identification, person–organisation fit and employee retention: a dual mediation model
Available to Purchase
Journal of Economic and Administrative Sciences (2025) 41 (4): 1585–1604.
Published: 19 September 2023
... to work (Tanwar and Prasad, 2016 ; Kunz, 2020). According to Carlini et al. (2019) , employees attraction towards organisational social responsibility results in job satisfaction, employee performance and trust. Past researches delineate the importance of an employer branding strategy...
Journal Articles
Employer branding: design and development of a scale
Available to Purchase
Journal of Economic and Administrative Sciences (2025) 41 (1): 88–113.
Published: 11 May 2022
...T.S. Nanjundeswaraswamy; Sindu Bharath; P. Nagesh Purpose This paper aims to design, develop and validate an instrument to measure employer branding by considering existing employee perceptions. Design/methodology/approach In this systematic research, the predominant factors of employer...
Journal Articles
Impact of recruitment practices on organizational commitment: mediating role of employer image
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Journal of Economic and Administrative Sciences (2024) 40 (3): 605–621.
Published: 03 February 2022
... commitment. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Employer branding Employer image Recruitment practices Job advertisements Recruiters' behavior Organizational commitment Mediating effect Talent shortage has become one of the most...
