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Keywords: Generational cohort theory
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Journal Articles
Ana Toni Roby Candra Yudha, Elsha Sophia, Mohammad Dliyaul Muflihin, Ade Irma Suryani Lating, Betty Silfia Utami, Sherawali Sherawali
Journal of Economic and Administrative Sciences 1–20.
Published: 09 July 2026
... the technology acceptance model (TAM) with generational cohort theory. In addition, the study compares differences in terbatastechnology acceptance between Generation Y and Generation Z. Design/methodology/approach Data were obtained from 207 respondents and analyzed using structural equation modeling...
