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Keywords: Habitual behavior
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Journal Articles
Journal of Economic and Administrative Sciences (2026) 42 (3): 798–824.
Published: 16 September 2024
... usage (the response). The study has also examined the moderating role of habitual behavior in the relationship between behavioral intention and M-commerce usage. Design/methodology/approach Data were gathered from 312 customers through an online survey using a structured questionnaire. PLS-based SEM...
