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Keywords: Mobile service users
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Journal Articles
Journal of Economic and Administrative Sciences (2010) 26 (1): 27–51.
Published: 01 June 2010
... in technology, switching cost) had a significant effect on switching behavior of mobile service users except change in technology and employee responsiveness to service failure. Recommendations and directions for future research are proposed. © Emerald Group Publishing Limited 2010 Switching behavior...
