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Keywords: Social influence
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Journal Articles
Journal of Economic and Administrative Sciences (2026) 42 (3): 798–824.
Published: 16 September 2024
..., using Smart PLS 4.0, was employed to calibrate the measurement and structural models. Findings The study found that stimuli like social influence, perceived ease of use and perceived value substantially affected M-commerce usage. Behavioral intention has been found to mediate these cause-and-effect...
Journal Articles
Journal of Economic and Administrative Sciences (2024) 40 (5): 936–955.
Published: 15 March 2022
...) lending platforms in a multi-ethnic country, Malaysia. This study aims to investigate the effects of individual characteristics (gender, age, ethnicity, education and income), social influence of P2P (SIP2P) lending and privacy of P2P (PP2P) lending on the trust in emerging P2P platforms. Design...
