... and social support in Pakistan. In addition, banks should take the initiative to develop a way that facilitates the employees' social support, which should consequently help to achieve the W-F balance. Practical implications It is crucial to understand the W-F balance practices in developing countries...

... (Marques et al., 2020). Vulnerability Social media Inclusive organization Disinformation Rumor Exploitation Inclusion Social support The average interview lasted for about an hour. Six respondents provided their written response, however, they were interviewed for 10–15 min...