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Keywords: Switching behavior
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Journal Articles
Journal of Economic and Administrative Sciences (2010) 26 (1): 27–51.
Published: 01 June 2010
...Mohammad Suleiman Awwad; Bashar Awad Neimat This study aims at identifying the most critical factors affecting the customer switching behavior for mobile service providers in Jordan. A number of 580 questionnaires distributed to a random sample of Jordanian mobile users. The questionnaire contains...
