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Keywords: UTAUT
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Journal Articles
Journal of Economic and Administrative Sciences (2025) 41 (3): 1189–1202.
Published: 02 June 2023
.../approach To achieve this goal, the authors proposed a conceptual model combining the unified theory of acceptance and use of technology (UTAUT) and technology acceptance model (TAM). Based on data collected from suppliers participating in Moroccan public tenders, the authors empirically tested...
