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Keywords: Collaborative consumption
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Journal Articles
Personality-driven participation in digital platforms: evidence from reinforcement sensitivity theory
Open Access
Journal of Electronic Business & Digital Economics (2026) 5 (1): 3–18.
Published: 05 March 2026
...Sami Kajalo; Jia Song Purpose We investigate why some people lean into platform-mediated collaborative consumption while others hold back. Using reinforcement sensitivity theory ( RST ), we examine how the behavioural activation system ( BAS ) and behavioural inhibition system ( BIS ) relate...
