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Keywords: Digital IQ
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Journal Articles
Journal of Electronic Business & Digital Economics (2022) 1 (1-2): 111–137.
Published: 09 November 2022
... , and a scorecard that includes the performance score of all these elements would reflect CCDT. The digital IQ (DIQ) index from Gartner is an example of a digital scorecard designed to quantify the CCDT efforts of firms across all touchpoints. DIQ evaluates the digital activities of consumer brands and serves...
