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Keywords: E-commerce continuance intention
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Journal Articles
Journal of Electronic Business & Digital Economics (2026) 5 (1): 90–112.
Published: 12 December 2025
.../value This study is the first to integrate consumer culture theory (CCT) with time pressure, PBC and human interaction needs in explaining e-commerce continuance intention. MGA reveals distinct psychological drivers across fashion, beauty and frozen food categories in Indonesia’s emerging digital...
