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Journal Articles

Source credibility plays the central route: an elaboration likelihood model exploration in social media environment with demographic profile analysis

Honglei Li, Eric W.K. See-To
Journal: Journal of Electronic Business & Digital Economics
Journal of Electronic Business & Digital Economics (2024) 3 (1): 36–60.
https://doi.org/10.1108/JEBDE-10-2022-0038
Published: 01 December 2023
...Honglei Li; Eric W.K. See-To Purpose This study aims at building a framework for the electronic word-of-mouth (eWOM) response under the social media environment. The elaboration likelihood model was adopted to explain how message source credibility and message appeal jointly influence the eWOM...
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