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Keywords: Electronic business
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Journal Articles
Personality-driven participation in digital platforms: evidence from reinforcement sensitivity theory
Open Access
Journal of Electronic Business & Digital Economics (2026) 5 (1): 3–18.
Published: 05 March 2026
.... In practice, platforms can design messages and features that build trust for cautious users and highlight enjoyment and value for those who seek positive experiences. Originality/value The study links personality psychology to digital-platform participation. Applying RST in an electronic-business...
