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Keywords: Emotional support
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Journal Articles
Journal of Electronic Business & Digital Economics (2026) 5 (1): 113–132.
Published: 25 September 2025
.../approach Utilizing a quantitative survey methodology, this study investigates the effects of informational and emotional support on online purchasing behavior within social media environments. A convenient sample of 250 social media users was contacted via email and social media. Data were collected...
