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Keywords: Fraud
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Journal Articles
Journal of Electronic Business & Digital Economics (2022) 1 (1-2): 3–23.
Published: 08 December 2022
... of the timing and impact of the intellectual property fraud, but calculated the loss of sales dollars, traffic and time on the firm’s website, with precise confidence limits. Frequentist A/B testing identified fraud in bounce rate at 5% significance, and bounces at 10% significance, but was unable to ascertain...
