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Keywords: Fuzzy SWARA
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Journal Articles
Journal of Electronic Business & Digital Economics 1–24.
Published: 16 March 2026
..., potentially increasing digital inclusivity and e-commerce adoption. Originality/value This study employs a hybrid Fuzzy SWARA–WASPAS method for usability evaluation, offering a novel approach to prioritize and rank usability factors in e-commerce platforms. It contributes to the limited body of research...
