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Keywords: Fuzzy-set qualitative comparative analysis (fsQCA)
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Journal Articles
Journal of Electronic Business & Digital Economics (2023) 2 (1): 45–68.
Published: 11 April 2023
... and normative social influence and then lead to the continuous intention of TikTok. Based on 547 valid survey data, this study adopts a mixed analytical approach for data analysis by integrating structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA). Findings SEM results...
