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Keywords: Network externalities
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Journal Articles
Journal of Electronic Business & Digital Economics (2023) 2 (1): 110–138.
Published: 18 July 2023
... financial product investment decisions based on the PV of users. Finally, an empirical study is conducted on 693 valid sample data from e-commerce and online banking financial platforms. Findings The empirical results suggest that network externalities influence users’ financial behavior by herding (HE...
