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Keywords: Online shopping
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Journal Articles
Journal of Electronic Business & Digital Economics (2024) 3 (2): 117–141.
Published: 12 December 2023
...Rubab Ashiq; Asad Hussain Purpose The purpose of this study is to investigate the impact of e-service quality and e-trust on customer e-satisfaction and, subsequently, on customer e-loyalty towards a website in the online shopping environment of Pakistan. Design/methodology/approach...
Journal Articles
Journal of Electronic Business & Digital Economics (2023) 2 (1): 69–88.
Published: 13 June 2023
...Alaa Eddine El Moussaoui; Brahim Benbba Purpose This paper aims to determine the factors that influence the consumer’s online shopping intention in the current pandemic context (COVID-19). For this purpose, a conceptual model has been developed by introducing the constructs “attitude,” “perceived...
