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Keywords: Perceived correct purchase
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Journal Articles
Journal of Electronic Business & Digital Economics (2024) 3 (1): 20–35.
Published: 15 December 2023
... of conflicting reviews of an item) on the potential customers' perceived informativeness, which is expected to affect the perceived correct purchase. Design/methodology/approach To test their proposed hypotheses, the authors conducted an experiment using a 2 × 2 × 2 factorial design for each conflict type...
