...Mark Ng; Monica Law; Chi-Bo Wong; Michael Liang Purpose This study explores key factors influencing individuals' intentions to invest in NFTs, focusing on personal innovativeness, reward sensitivity, knowledge, subjective norms, perceived value and perceived risk. The aim is to provide insights...

... for structural equation modeling to test the proposed research model and perform bootstrapping and algorithmic analysis. Findings Our findings revealed that perceived value positively predicted consumers’ purchase intentions. Moreover, perceived value mediates the association of information quality...

... on grounded theory, this study develops a tool for measuring users’ perceived value (PV) of internet financial products via in-depth interviews. Then, after comprehensively considering users’ environmental, individual and psychological characteristics, this study proposes a theoretical model of internet...

... is similar to PWYW. Meanwhile, as the virtual gifts in our context are not free, users have to pay some amount if they want to send virtual gifts, which is slightly different from PWYW. Live streaming Gifting intention Perceived attractiveness Perceived similarity Perceived value Given...