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Keywords: Protection motivation theory
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Journal Articles
Journal of Electronic Business & Digital Economics (2022) 1 (1-2): 225–247.
Published: 24 October 2022
... are contingent on gender in the mHealth app using context. Design/methodology/approach This study takes the protection motivation theory as a theoretical framework to examine the ordered relationship between threat and coping appraisals and their impacts on continuance intention to use mHealth apps...
