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Keywords: Reward sensitivity
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Journal Articles
Journal of Electronic Business & Digital Economics (2025) 4 (1): 112–131.
Published: 04 February 2025
...Mark Ng; Monica Law; Chi-Bo Wong; Michael Liang Purpose This study explores key factors influencing individuals' intentions to invest in NFTs, focusing on personal innovativeness, reward sensitivity, knowledge, subjective norms, perceived value and perceived risk. The aim is to provide insights...
