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Keywords: Self-expression
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Journal Articles
Journal of Electronic Business & Digital Economics (2025) 4 (1): 54–72.
Published: 11 October 2024
... was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. Findings Testing results highlight that consumer acceptance of digital-only fashion is directly influenced by both overall attitude and self-expressive attitude. Self-expression is particularly pivotal in digital...
