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Keywords: Social media
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Journal Articles
Journal of Electronic Business & Digital Economics (2026) 5 (1): 113–132.
Published: 25 September 2025
...Masood Ul Hassan; Ayesha Khan; Haseeb Khan Purpose This study aims to explore how social support (i.e. informational and emotional) influence online social media purchasing behavior. It also examines the mediating role of consumer ratings and reviews in these relationships. Design/methodology...
Journal Articles
Journal of Electronic Business & Digital Economics (2024) 3 (1): 36–60.
Published: 01 December 2023
...Honglei Li; Eric W.K. See-To Purpose This study aims at building a framework for the electronic word-of-mouth (eWOM) response under the social media environment. The elaboration likelihood model was adopted to explain how message source credibility and message appeal jointly influence the eWOM...
Journal Articles
Journal of Electronic Business & Digital Economics (2023) 2 (2): 191–212.
Published: 31 August 2023
...Md Sajjad Hosain; Abdullah Mohammad Ahshanul Mamun Purpose This study intends to explore the connection between Facebook-based social media marketing (FSMM) and Facebook-based online purchase order (FOPO) for 20 popular online fashion retail brands across three South Asian countries: India...
