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Keywords: Trust
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Journal Articles
Journal of Electronic Business & Digital Economics (2026) 5 (1): 3–18.
Published: 05 March 2026
.... In practice, platforms can design messages and features that build trust for cautious users and highlight enjoyment and value for those who seek positive experiences. Originality/value The study links personality psychology to digital-platform participation. Applying RST in an electronic-business...
Journal Articles
Journal of Electronic Business & Digital Economics (2024) 3 (3): 236–250.
Published: 28 August 2024
... a model of how to build trust in the advice given by GenAI when answering financial questions. Design/methodology/approach The model is tested with survey data using structural equation modelling (SEM) and multi-group analysis (MGA). The MGA compares two scenarios, one where the consumer makes...
Journal Articles
Journal Articles
Journal of Electronic Business & Digital Economics (2022) 1 (1-2): 138–151.
Published: 21 October 2022
... issues. Therefore, this study aims to clarify what the NFT business models are, and how do they build trust. Design/methodology/approach This research attempts to identify the NFT business models with case study analysis in three stages. The first stage is a focus group, followed by 16 short case...

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