The interplay between framing effects, cognitive biases, and learning styles in online purchasing decision: lessons for Iranian enterprising communities

Amir Emami is an Assistant Professor of Entrepreneurship, Strategy and Innovation in the Faculty of Management at Kharazmi University. He obtained his PhD in management, production and design from Politecnico di Torino (Italy), and he was a visiting researcher at the School of Management, University of Bath (UK). His research focuses on entrepreneurial action, the process of new venture creation and growth and entrepreneurial decision-making. His publications have appeared in international journals such as Management Decision, International Entrepreneurship and Management Journal, Review of Managerial Science and International Small Business Journal.

Zeinab Taheri is an MA in Entrepreneurship Management with a specialization in E-businesses. She obtained her master’s degree from Kharazmi University. Her research interests include entrepreneurial judgment and decision-making, digital platforms and consumer behavior.

Rasim Zuferi is engaged as a lecturer at South East European University, Tetovo, North Macedonia. His research interest includes marketing, consumer behavior and entrepreneurial marketing. He has published several papers and attend in many international conferences.