Book Review

www.infoagepub.com/products/Sales-Management

Sales Management: A Primer for Frontier Markets emphasises and highlights the utility of interfunctional integration of business functions for better performance. It also resonates with the long-standing research in this area, where scholars have explored the subject of interfunctional integration of business functions at length (Opute and Madichie, 2014, 2016, 2017). In their most recent study, for example, Opute and Madichie (2017, p. 1144) sought to:

That study builds upon the initial search for a research agenda for the integration of functional areas of business where these authors highlighted “the lack of understanding...