This study aims to explore social entrepreneurial ecosystems (EEs) in the craft sector in the state of Gujarat, India. With liberalization, India witnessed the growth of social entrepreneurship and is considered one of the pioneering countries in social innovation. The objective of the research was to answer the research question: what role do various stakeholder groups play in creating and promoting craft sector social EEs.
The study is based on a qualitative case study approach of methodological triangulation combining analysing documents, a participant observation and semi-structured interviews. Two case studies – one of the Ajrakh craft cluster from Ajrakhpur and the other of Kala Cotton from Aadeshar, Bhuj are studied to explore the symbiotic linkages of social entrepreneurship ecosystem in Kutch district of Gujarat, India. A total of 24 in-depth, semi-structured interviews were conducted with stakeholders of the EE.
The study concludes that the role of like-minded individuals/social entrepreneurs, social enterprises, design networks and educational institutions is vital towards revival and sustainability of craft as economic commodities geared for scalability. Furthermore, the engagement of the systemic condition agents such as various local and national level institutions, the communities play an important role to revitalize, redeem and commercialize craft infrastructure based on active engagement, innovation and services.
This paper fulfils an identified need to study how traditional craft-based enterprises can be enabled, revived, grown and sustained.
