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Business interest associations in the USA and Europe: evaluation of digital marketing techniques applied on their websites and social networks

José M. Ponzoa, Andrés Gómez, Ramón Arilla

Journal of Enterprising Communities: People and Places in the Global Economy (2025) 19 (1): 66–91.

https://doi.org/10.1108/JEC-10-2022-0164

Published: 12 January 2023

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