...Sanya Ojo; Sonny Nwankwo Purpose This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between religion, culture and identity to generate a fresh interpretation of how marketing is ritualized among UK’s Black...

...Sanya Ojo Purpose – This study aims to intend to examine how African Pentecostals use the structure of their religion to re-enact their entrepreneurial ideals and uniqueness and develop enterprising attitude and altitude. Also to appraise how they manipulate their ethnic cultural assets and faith...