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Keywords: Awareness
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Journal Articles
Advanced strategies to enhance artisanal entrepreneurship
Available to Purchase
Journal of Enterprising Communities: People and Places in the Global Economy (2026) 20 (1): 126–151.
Published: 11 August 2025
... norms and perceived behavioral control influence their efforts to preserve traditional crafts, based on the theory of planned behavior ( TPB ) (Ajzen, 1991). Design/methodology/approach The study examines the impact of key strategies [training, awareness initiatives (artisans’ awareness...
