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Keywords: BTS
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2024) 18 (5): 1078–1097.
Published: 18 July 2024
...Paul Hong; Seung-Chul Kim; Ayeon Lee; Haeun Kang Purpose This paper explores the entrepreneurial transformation of Bangtan Sonyeondan or Bangtan Boys (BTS), tracing their journey from initiation through expansion. Despite the global prominence of their music, dance and outreach, many aspects...
