... affect repurchase intention, highlighting their central roles in fostering consumer loyalty. The findings suggest that emotional and symbolic aspects of branding outweigh purely functional or price-based factors in driving consumers’ experiential engagement and continued purchase behavior, particularly...

... empowerment attitude, which in turn would influence empowerment behavior. Design/methodology/approach A sample of 249 women in three big cities of a developing country was collected to test the theoretical models. Measurement testing and regression analyses were implemented with SPSS software...

... and to change or persist in behavior when it serves valuable purposes” (Hayes et al., 2006 , p . 7). It has also been recognized as a significant source of resilience and a predictor of reduced symptoms of depression, anxiety and even burnout (Gentili et al., 2019 ; Ortiz-Funea...

... Licensed re-use rights only Technology Behavior Entrepreneurship Identity Research into the study of digital entrepreneurs’ identity is in its infancy. Although as such, it is proving to be a crucial component in the success of entrepreneurial ventures on social media. In fact, identity...