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Keywords: Bottom of the pyramid
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Journal Articles
Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid: a mix-method study from India
Available to Purchase
Journal of Enterprising Communities: People and Places in the Global Economy (2024) 18 (3): 701–723.
Published: 01 December 2023
...Arunava Dalal; Subhajit Bhattacharya; Subrata Chattopadhyay Purpose The handicraft sector is unorganized with huge potential for the economic upliftment of the bottom of the pyramid (BOP) craft producers. To ensure the sustainable livelihood of the artisans living in BOP, it is essential...
Journal Articles
Microfinance and mobile banking for the bottom of the pyramid
Available to Purchase
Journal of Enterprising Communities: People and Places in the Global Economy (2013) 7 (2): 155–166.
Published: 24 May 2013
... Publishing Limited 2013 Microfinance Banking Mobile banking Bottom of the pyramid Partnership The world's poor need access to secure sites for savings, credit, financial transfers, and exchanges. Yet, only one billion of the world's 6.5 billion people have access to bank accounts...
